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“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry.
We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.
Today, we’re rewinding and recapping Episode 27: 50 Years of Parking Wisdom with Rick Serra.
In this episode, Brian Wolff interviews Rick Serra, Vice President at Premium Parking and co-founder of Allpro Parking. With over 50 years of experience in parking, Rick shares invaluable insights, anecdotes, and his journey from radio broadcasting to becoming a parking industry leader.
From his early days as a parking attendant in Boston to building Allpro Parking into a trusted brand, Rick’s career exemplifies how hard work, strong relationships, and a focus on quality can create a lasting legacy.
Meet Our Guests:
Rick Serra
Vice President at Premium Parking and co-founder of Allpro Parking
Rick was born and raised in Boston, MA. He studied Radio Broadcasting in college, but started his parking career after graduation, a journey that has spanned over 50 years.
He began his career with Allright Parking before the company was acquired by Central Parking. In 2000, he co-founded Allpro Parking with partners from Real Estate Co.
Rick is married to Diane, and together they have four children and four grandchildren.
You Won’t Want to Miss These Clips:
Episode Highlights:
- Introduction to Rick Serra and his 50-year parking career (00:00)
- Rick’s journey from radio broadcasting to parking (02:51)
- Lessons learned from working at Allright Parking and Allpro Parking (10:12)
- The decision to sell Allpro Parking to Premium Parking (22:00)
- Rick’s love for Corvettes and how passion drives personal success (29:45)
- Reflections on the evolution of the parking industry and its future (35:30)
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Katelyn Perman
Content Marketing Manager
Katelyn Perman has 3+ years of experience in marketing, specializing in social media strategy, email campaigns, graphic design and copywriting. She holds a B.S. in Strategic Communication and Human Communication Studies from Indiana Wesleyan University.